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About Us

 The HER girl is your beach babe by the sea, the skater girl who is not afraid to wear pink, the business woman who prefers fresh juice over coffee & the mother who finds her extra boost for the day through her favorite pair of underwear. 
She knows the power of putting on lingerie for herself, not to please others.

Since early 2014, Her Girl Club, (Formerly Her Apparel) has been on a mission to build confidence through underwear with extreme comfort. 

We put woman in the centre of the brand, from the label's name to the content we feature on our platforms, our intimates are made for HER.

A luxury handmade to order lingerie and loungewear brand from New Zealand, 

Her Girl Club Intimates are underwire free, aiming for complete comfort and providing different levels of coverage to create the perfect transition of underwear to outerwear and ability to fit AA-E cups. 

 

 

 

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